Diversity is a concept that comes to life in the South African situation in so many ways. Starting with the sheer biodiversity of our Cape flora (the legend goes that there are more different plant species on the iconic Table Mountain than the whole of the United Kingdom) all the way through to the varied yet united people that inhabit this vibrant corner of Africa.
In a country with 11 official languages, integrating cultural diversity has become almost a trademark of democratic South Africa, and this social melting pot is reflected in the culture of our workplaces.
At Boomerang SA contact centre for instance, most of South Africa’s different cultural groupings are represented. As a result, it is an integral part of the company culture that people are not only curious about others, but also accommodating, respectful of customs, understanding of differing perceptions and, in short, willing to learn to ‘speak one another’s languages’ as it were.
It is this ease with diversity that brilliantly positions Boomerang advisors to adapt to just about any other culture, as they already have the lived experience of feeling at home in the multicultural milieu of Cape Town. Flexibility is part of our shared experience.
Add to this Boomerang SA management’s recognition that learning about the culture of our overseas clients is intrinsic to great performance, plus training in these other cultures, and you’ve got a recipe that results in the contact centre being well-positioned to cater to customers in just about any global market.
